Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
627E9B
RGB
98, 126, 155
HSL
211, 23%, 50%
HSB
211, 37%, 61%
CMYK
37, 19, 0, 39
LAB
51, -5, -19
LCH
51, 20, 256
OKLCH
0.58, 0.06, 250
XYZ
18, 20, 34
LUV
51, -15, -27
HWB
211, 38%, 39%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.