Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628197
RGB
98, 129, 151
HSL
205, 21%, 49%
HSB
205, 35%, 59%
CMYK
35, 15, 0, 41
LAB
52, -7, -16
LCH
52, 17, 245
OKLCH
0.59, 0.05, 240
XYZ
18, 21, 32
LUV
52, -16, -22
HWB
205, 38%, 41%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.