Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6281A4
RGB
98, 129, 164
HSL
212, 27%, 51%
HSB
212, 40%, 64%
CMYK
40, 21, 0, 36
LAB
53, -4, -23
LCH
53, 23, 259
OKLCH
0.59, 0.06, 252
XYZ
20, 21, 38
LUV
53, -16, -33
HWB
212, 38%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.