Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628491
RGB
98, 132, 145
HSL
197, 19%, 48%
HSB
197, 32%, 57%
CMYK
32, 9, 0, 43
LAB
53, -10, -11
LCH
53, 15, 228
OKLCH
0.59, 0.04, 223
XYZ
18, 21, 30
LUV
53, -17, -14
HWB
197, 38%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.