Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6287C3
RGB
98, 135, 195
HSL
217, 45%, 57%
HSB
217, 50%, 76%
CMYK
50, 31, 0, 24
LAB
55, 0, -36
LCH
55, 36, 269
OKLCH
0.62, 0.10, 260
XYZ
24, 24, 55
LUV
55, -18, -54
HWB
217, 38%, 24%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.