Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628AB9
RGB
98, 138, 185
HSL
212, 38%, 55%
HSB
212, 47%, 73%
CMYK
47, 25, 0, 27
LAB
56, -4, -29
LCH
56, 30, 261
OKLCH
0.62, 0.08, 253
XYZ
23, 24, 49
LUV
56, -20, -44
HWB
212, 38%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.