Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628BA9
RGB
98, 139, 169
HSL
205, 29%, 52%
HSB
205, 42%, 66%
CMYK
42, 18, 0, 34
LAB
56, -9, -21
LCH
56, 22, 248
OKLCH
0.62, 0.06, 241
XYZ
21, 24, 41
LUV
56, -20, -29
HWB
205, 38%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.