Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628C9D
RGB
98, 140, 157
HSL
197, 23%, 50%
HSB
197, 38%, 62%
CMYK
38, 11, 0, 38
LAB
56, -12, -14
LCH
56, 18, 230
OKLCH
0.62, 0.05, 225
XYZ
20, 24, 35
LUV
56, -20, -19
HWB
197, 38%, 38%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.