Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628EBD
RGB
98, 142, 189
HSL
211, 41%, 56%
HSB
211, 48%, 74%
CMYK
48, 25, 0, 26
LAB
57, -6, -30
LCH
57, 30, 259
OKLCH
0.63, 0.09, 251
XYZ
24, 26, 52
LUV
57, -21, -44
HWB
211, 38%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.