Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628FA0
RGB
98, 143, 160
HSL
196, 25%, 51%
HSB
196, 39%, 63%
CMYK
39, 11, 0, 37
LAB
57, -13, -14
LCH
57, 19, 229
OKLCH
0.62, 0.06, 224
XYZ
21, 25, 37
LUV
57, -22, -19
HWB
196, 38%, 37%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.