Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628FC0
RGB
98, 143, 192
HSL
211, 43%, 57%
HSB
211, 49%, 75%
CMYK
49, 26, 0, 25
LAB
58, -5, -31
LCH
58, 31, 260
OKLCH
0.64, 0.09, 251
XYZ
24, 26, 54
LUV
58, -21, -46
HWB
211, 38%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.