Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
628FD3
RGB
98, 143, 211
HSL
216, 56%, 61%
HSB
216, 54%, 83%
CMYK
54, 32, 0, 17
LAB
58, -1, -40
LCH
58, 40, 269
OKLCH
0.65, 0.11, 258
XYZ
27, 27, 65
LUV
58, -21, -62
HWB
216, 38%, 17%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.