Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6290BE
RGB
98, 144, 190
HSL
210, 41%, 56%
HSB
210, 48%, 75%
CMYK
48, 24, 0, 25
LAB
58, -6, -29
LCH
58, 30, 258
OKLCH
0.64, 0.09, 249
XYZ
24, 26, 52
LUV
58, -22, -43
HWB
210, 38%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.