Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6290CC
RGB
98, 144, 204
HSL
214, 51%, 59%
HSB
214, 52%, 80%
CMYK
52, 29, 0, 20
LAB
58, -3, -36
LCH
58, 36, 265
OKLCH
0.65, 0.10, 255
XYZ
26, 27, 61
LUV
58, -22, -55
HWB
214, 38%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.