Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6291AA
RGB
98, 145, 170
HSL
201, 30%, 53%
HSB
201, 42%, 67%
CMYK
42, 15, 0, 33
LAB
58, -11, -19
LCH
58, 22, 238
OKLCH
0.63, 0.06, 232
XYZ
22, 26, 42
LUV
58, -22, -26
HWB
201, 38%, 33%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.