Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6293A7
RGB
98, 147, 167
HSL
197, 28%, 52%
HSB
197, 41%, 65%
CMYK
41, 12, 0, 35
LAB
58, -13, -16
LCH
58, 21, 231
OKLCH
0.64, 0.06, 226
XYZ
22, 26, 40
LUV
58, -23, -22
HWB
197, 38%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.