Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6293B3
RGB
98, 147, 179
HSL
204, 35%, 54%
HSB
204, 45%, 70%
CMYK
45, 18, 0, 30
LAB
58, -10, -22
LCH
58, 25, 245
OKLCH
0.64, 0.07, 238
XYZ
24, 27, 47
LUV
58, -23, -32
HWB
204, 38%, 30%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.