Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6293C8
RGB
98, 147, 200
HSL
211, 48%, 58%
HSB
211, 51%, 78%
CMYK
51, 27, 0, 22
LAB
59, -6, -33
LCH
59, 33, 260
OKLCH
0.65, 0.10, 251
XYZ
26, 28, 59
LUV
59, -23, -50
HWB
211, 38%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.