Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6295E1
RGB
98, 149, 225
HSL
216, 68%, 63%
HSB
216, 56%, 88%
CMYK
56, 34, 0, 12
LAB
61, 0, -45
LCH
61, 45, 269
OKLCH
0.67, 0.13, 258
XYZ
29, 30, 75
LUV
61, -23, -69
HWB
216, 38%, 12%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.