Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62979D
RGB
98, 151, 157
HSL
186, 23%, 50%
HSB
186, 38%, 62%
CMYK
38, 4, 0, 38
LAB
59, -17, -9
LCH
59, 19, 208
OKLCH
0.64, 0.06, 205
XYZ
22, 27, 36
LUV
59, -25, -10
HWB
186, 38%, 38%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.