Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6299E4
RGB
98, 153, 228
HSL
215, 71%, 64%
HSB
215, 57%, 89%
CMYK
57, 33, 0, 11
LAB
62, -2, -44
LCH
62, 44, 268
OKLCH
0.68, 0.13, 256
XYZ
30, 31, 78
LUV
62, -25, -69
HWB
215, 38%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.