Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6299F2
RGB
98, 153, 242
HSL
217, 85%, 67%
HSB
217, 60%, 95%
CMYK
60, 37, 0, 5
LAB
62, 2, -51
LCH
62, 51, 272
OKLCH
0.68, 0.14, 260
XYZ
32, 32, 88
LUV
62, -25, -80
HWB
217, 38%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.