Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
629ADD
RGB
98, 154, 221
HSL
213, 64%, 63%
HSB
213, 56%, 87%
CMYK
56, 30, 0, 13
LAB
62, -4, -40
LCH
62, 41, 264
OKLCH
0.68, 0.12, 254
XYZ
30, 31, 73
LUV
62, -25, -62
HWB
213, 38%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.