Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
629CC5
RGB
98, 156, 197
HSL
205, 46%, 58%
HSB
205, 50%, 77%
CMYK
50, 21, 0, 23
LAB
62, -11, -27
LCH
62, 30, 248
OKLCH
0.67, 0.09, 241
XYZ
27, 30, 57
LUV
62, -26, -40
HWB
205, 38%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.