Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62A5CA
RGB
98, 165, 202
HSL
201, 50%, 59%
HSB
201, 51%, 79%
CMYK
51, 18, 0, 21
LAB
64, -14, -26
LCH
64, 30, 241
OKLCH
0.69, 0.09, 234
XYZ
29, 34, 61
LUV
64, -30, -38
HWB
201, 38%, 21%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.