Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62B8EE
RGB
98, 184, 238
HSL
203, 80%, 66%
HSB
203, 59%, 93%
CMYK
59, 23, 0, 7
LAB
71, -15, -35
LCH
71, 39, 247
OKLCH
0.75, 0.11, 238
XYZ
38, 43, 87
LUV
71, -36, -54
HWB
203, 38%, 7%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.