Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62BCDB
RGB
98, 188, 219
HSL
195, 63%, 62%
HSB
195, 55%, 86%
CMYK
55, 14, 0, 14
LAB
72, -21, -24
LCH
72, 32, 229
OKLCH
0.75, 0.10, 223
XYZ
36, 44, 74
LUV
72, -38, -35
HWB
195, 38%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.