Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62BEDE
RGB
98, 190, 222
HSL
195, 65%, 63%
HSB
195, 56%, 87%
CMYK
56, 14, 0, 13
LAB
72, -22, -25
LCH
72, 33, 229
OKLCH
0.76, 0.10, 223
XYZ
37, 45, 76
LUV
72, -39, -36
HWB
195, 38%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.