Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
62D4FA
RGB
98, 212, 250
HSL
195, 94%, 68%
HSB
195, 61%, 98%
CMYK
61, 15, 0, 2
LAB
79, -25, -29
LCH
79, 39, 229
OKLCH
0.82, 0.12, 223
XYZ
46, 57, 99
LUV
79, -45, -42
HWB
195, 38%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.