Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
630E02
RGB
99, 14, 2
HSL
7, 96%, 20%
HSB
7, 98%, 39%
CMYK
0, 86, 98, 61
LAB
20, 37, 30
LCH
20, 48, 39
OKLCH
0.32, 0.12, 32
XYZ
5, 3, 0
LUV
20, 58, 15
HWB
7, 1%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.