Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
631406
RGB
99, 20, 6
HSL
9, 89%, 21%
HSB
9, 94%, 39%
CMYK
0, 80, 94, 61
LAB
21, 35, 29
LCH
21, 46, 40
OKLCH
0.33, 0.11, 32
XYZ
5, 3, 0
LUV
21, 55, 15
HWB
9, 2%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.