Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
631A00
RGB
99, 26, 0
HSL
16, 100%, 19%
HSB
16, 100%, 39%
CMYK
0, 74, 100, 61
LAB
22, 33, 33
LCH
22, 46, 45
OKLCH
0.34, 0.11, 38
XYZ
6, 3, 0
LUV
22, 53, 18
HWB
16, 0%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.