Psychology
Pink softens red's intensity — tender, playful, and intimate. Contemporary design has reclaimed it from purely feminine associations.
Meaning
Romance, sweetness, and (more recently) gender-fluid expression. Hot pinks signal energy and youth; dusty pinks feel grown-up and editorial.
Applications
Perfect for beauty, lifestyle, fashion, and challenger brands looking to stand out. Pair with deep charcoal or burgundy for editorial weight.
Conversion
HEX
631C7E
RGB
99, 28, 126
HSL
283, 64%, 30%
HSB
283, 78%, 49%
CMYK
21, 78, 0, 51
LAB
26, 43, -41
LCH
26, 59, 317
OKLCH
0.39, 0.16, 315
XYZ
9, 5, 20
LUV
26, 21, -54
HWB
283, 11%, 51%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.