Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
631E07
RGB
99, 30, 7
HSL
15, 87%, 21%
HSB
15, 93%, 39%
CMYK
0, 70, 93, 61
LAB
23, 31, 31
LCH
23, 44, 45
OKLCH
0.34, 0.10, 37
XYZ
6, 4, 1
LUV
23, 50, 17
HWB
15, 3%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.