Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
632508
RGB
99, 37, 8
HSL
19, 85%, 21%
HSB
19, 92%, 39%
CMYK
0, 63, 92, 61
LAB
24, 28, 32
LCH
24, 42, 49
OKLCH
0.35, 0.10, 42
XYZ
6, 4, 1
LUV
24, 46, 19
HWB
19, 3%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named red on shades of red, or all families on colors.