Psychology
Orange combines red's energy with yellow's optimism — friendly, enthusiastic, and approachable without the urgency of pure red. It encourages action without confrontation.
Meaning
Often tied to harvest, autumn, and craft. In branding it suggests affordability, creativity, and a slightly off-beat sensibility — Penguin, Nickelodeon, and Hermès all use distinct oranges to telegraph very different stories.
Applications
Strong as a hero color for food, fitness, and entertainment brands. Pairs well with deep blues for high contrast or with warm neutrals for an earthier palette.
Conversion
HEX
632702
RGB
99, 39, 2
HSL
23, 96%, 20%
HSB
23, 98%, 39%
CMYK
0, 61, 98, 61
LAB
24, 26, 34
LCH
24, 43, 52
OKLCH
0.35, 0.10, 46
XYZ
6, 4, 1
LUV
24, 45, 21
HWB
23, 1%, 61%
Pantone
478 C
Harmonies
Shades & tints
Similar named colors
Browse every named brown on shades of brown, or all families on colors.