Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
634883
RGB
99, 72, 131
HSL
267, 29%, 40%
HSB
267, 45%, 51%
CMYK
24, 45, 0, 49
LAB
36, 21, -29
LCH
36, 36, 306
OKLCH
0.46, 0.10, 304
XYZ
12, 9, 23
LUV
36, 9, -42
HWB
267, 28%, 49%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.