Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6353A7
RGB
99, 83, 167
HSL
251, 34%, 49%
HSB
251, 50%, 65%
CMYK
41, 50, 0, 35
LAB
40, 23, -44
LCH
40, 49, 298
OKLCH
0.50, 0.13, 290
XYZ
15, 12, 38
LUV
40, 1, -64
HWB
251, 33%, 35%
Pantone
2602 C
Harmonies
Shades & tints
Similar named colors
Browse every named purple on shades of purple, or all families on colors.