Psychology
Historically the rarest pigment to produce, purple still carries an undertone of luxury and the unusual. Creative, spiritual, and slightly otherworldly without being cold.
Meaning
Royalty, magic, ambition, and high-end indulgence. Brighter violets feel youthful and playful; deeper plums feel ceremonial and premium.
Applications
Ideal for beauty, wellness, creative tools, and entertainment. Pair with gold or warm white for a luxury read.
Conversion
HEX
6367AF
RGB
99, 103, 175
HSL
237, 32%, 54%
HSB
237, 43%, 69%
CMYK
43, 41, 0, 31
LAB
46, 13, -40
LCH
46, 42, 288
OKLCH
0.54, 0.11, 280
XYZ
18, 15, 43
LUV
46, -6, -59
HWB
237, 39%, 31%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.