Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
637892
RGB
99, 120, 146
HSL
213, 19%, 48%
HSB
213, 32%, 57%
CMYK
32, 18, 0, 43
LAB
49, -3, -17
LCH
49, 17, 260
OKLCH
0.57, 0.05, 254
XYZ
17, 18, 30
LUV
49, -11, -24
HWB
213, 39%, 43%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named gray on shades of gray, or all families on colors.