Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6380A7
RGB
99, 128, 167
HSL
214, 28%, 52%
HSB
214, 41%, 65%
CMYK
41, 23, 0, 35
LAB
53, -3, -24
LCH
53, 25, 263
OKLCH
0.59, 0.07, 256
XYZ
20, 21, 40
LUV
53, -15, -36
HWB
214, 39%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.