Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6380A8
RGB
99, 128, 168
HSL
215, 28%, 52%
HSB
215, 41%, 66%
CMYK
41, 24, 0, 34
LAB
53, -3, -25
LCH
53, 25, 264
OKLCH
0.59, 0.07, 257
XYZ
20, 21, 40
LUV
53, -15, -37
HWB
215, 39%, 34%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.