Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6385AF
RGB
99, 133, 175
HSL
213, 32%, 54%
HSB
213, 43%, 69%
CMYK
43, 24, 0, 31
LAB
54, -4, -26
LCH
54, 27, 262
OKLCH
0.61, 0.08, 254
XYZ
21, 23, 44
LUV
54, -17, -39
HWB
213, 39%, 31%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.