Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6386BB
RGB
99, 134, 187
HSL
216, 39%, 56%
HSB
216, 47%, 73%
CMYK
47, 28, 0, 27
LAB
55, -2, -32
LCH
55, 32, 267
OKLCH
0.62, 0.09, 258
XYZ
23, 23, 50
LUV
55, -18, -48
HWB
216, 39%, 27%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.