Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6387AE
RGB
99, 135, 174
HSL
211, 32%, 54%
HSB
211, 43%, 68%
CMYK
43, 22, 0, 32
LAB
55, -5, -25
LCH
55, 25, 259
OKLCH
0.61, 0.07, 251
XYZ
21, 23, 43
LUV
55, -18, -36
HWB
211, 39%, 32%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.