Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
638893
RGB
99, 136, 147
HSL
194, 20%, 48%
HSB
194, 33%, 58%
CMYK
33, 7, 0, 42
LAB
54, -11, -10
LCH
54, 15, 222
OKLCH
0.60, 0.04, 218
XYZ
19, 22, 31
LUV
54, -18, -13
HWB
194, 39%, 42%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.