Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
638EA6
RGB
99, 142, 166
HSL
201, 27%, 52%
HSB
201, 40%, 65%
CMYK
40, 14, 0, 35
LAB
57, -10, -18
LCH
57, 21, 239
OKLCH
0.62, 0.06, 233
XYZ
22, 25, 40
LUV
57, -21, -25
HWB
201, 39%, 35%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.