Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
638EBE
RGB
99, 142, 190
HSL
212, 41%, 57%
HSB
212, 48%, 75%
CMYK
48, 25, 0, 25
LAB
57, -5, -30
LCH
57, 31, 260
OKLCH
0.63, 0.09, 252
XYZ
24, 26, 52
LUV
57, -21, -45
HWB
212, 39%, 25%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.