Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6392A4
RGB
99, 146, 164
HSL
197, 26%, 52%
HSB
197, 40%, 64%
CMYK
40, 11, 0, 36
LAB
58, -13, -15
LCH
58, 20, 229
OKLCH
0.63, 0.06, 224
XYZ
22, 26, 39
LUV
58, -23, -20
HWB
197, 39%, 36%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.