Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
6392B4
RGB
99, 146, 180
HSL
205, 35%, 55%
HSB
205, 45%, 71%
CMYK
45, 19, 0, 29
LAB
58, -9, -23
LCH
58, 25, 248
OKLCH
0.64, 0.07, 241
XYZ
24, 27, 47
LUV
58, -22, -33
HWB
205, 39%, 29%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.